Designed a promotional brochure to help expand buyer engagement for Fasig-Tipton’s digital thoroughbred auction platform. In 2022, Fasig-Tipton launched Fasig-Tipton Digital, an online sales platform that allows buyers and sellers to participate in thoroughbred auctions remotely. To support awareness and engagement, I designed a brochure in 2023 highlighting the platform’s key benefits and previous sales insights for potential buyers.

The brochure was later redesigned in 2024 with a refreshed layout and more modern visual approach to strengthen the platform’s branding and appeal. As the graphic designer, I was responsible for brochure design, layout, and visual concept development.