Fasig-Tipton hosts approximately 12 thoroughbred auctions each year, with each sale requiring a catalogue that serves as both a sales tool and the visual centerpiece of the event’s marketing. As the creative agency for Fasig-Tipton, Studio 34 Productions was responsible for developing the advertising and redesigning the catalogue covers to reflect a refreshed identity for each sale.

Working within the established color palettes and featuring specific horses provided by the client, I helped develop new cover concepts that elevated the visual style of the catalogues while maintaining brand consistency across the auction series. My role focused on creating distinctive layouts and visual treatments that made each sale feel unique while reinforcing Fasig-Tipton’s prestige within the thoroughbred industry.

In addition to cover design, I assembled print-ready catalogue cover spreads to send off for print. These designs ultimately became the primary branding elements for each auction, extending beyond print into additional promotional materials and marketing assets throughout the sales season.