Studio 34 Productions serves as Taylor Made Farm’s creative agency of record for sales promotions at the Fasig-Tipton November Sale. Each year, we develop a campaign centered on a featured mare to build interest ahead of the auction.

For the 2024 sale, we created a campaign for Denim and Pearls, positioning her as more than a racehorse by highlighting the strength of her pedigree and the legacy she could produce. Inspired by her name, I developed the campaign concept, logo, and brochure design to create a cohesive and memorable visual identity.

The campaign helped generate strong buyer interest, and Denim and Pearls ultimately sold for $2.8 million, reinforcing Taylor Made Farm’s reputation for raising elite Thoroughbreds.