Studio 34 Productions served as Taylor Made Farm’s creative agency for sales promotions ahead of the Fasig-Tipton November Sale. For the 2023 sale, Wonder Wheel was selected as the featured mare, highlighting her achievements as the only two-year-old champion sired by Into Mischief and her internationally appealing pedigree for breeding.

Building from an existing logo, I developed a “carnival”-inspired visual identity based on her name, creating a cohesive campaign that included a brochure, promotional materials such as an admission-style ticket for potential buyers, and a full-page advertisement placed in Thoroughbred Daily News to expand industry visibility.

The campaign generated strong buyer interest, and Wonder Wheel sold for $3.2 million, reinforcing Taylor Made Farm’s reputation for raising elite Thoroughbreds.